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Transitioning from the highoctane world of Olympic tracks to the strategies behind sports administration, my professional journey reflects a spectrum of evolution within elite sports. Standing at the forefront of this evolution is the emergence of esports, a sector poised to revolutionise more traditional domains of sport.
Despite an extensive background in competing at Olympic and World events across both Summer and Winter sports, my foray into esports began at Queensland University of Technology (QUT), where I was introduced to the field on day one. The unexpected dive into this digital domain led to a pivotal realisation: the innovative engagement strategies employed in esports offer a wealth of insights that traditional disciplines, particularly Olympic and Paralympic sports, can harness to evolve and stay ahead in an increasingly digital world.
Defining Esports
Building on the dynamic shift observed in high-performance sports, esports emerged as a multifaceted domain of digital competition. This rapidly expanding industry stretches across an array of distinct yet interrelated disciplines, all united under the expansive banner of ‘esports.’ At its core, traditional esports entail competitive video gaming, where individuals or teams delve into a virtual or in-person arena, engaging in a diverse mix of genres—from the strategic depths of real-time strategy and the intense duels of fighting games to the fast-paced action of first-person shooters and the complex teamwork required in multiplayer online battle arenas. These varied formats serve as a proving ground, challenging and honing the mental agility, reflexes, and collaborative skills of players, thereby establishing the foundation upon which the esports phenomenon is built.
Regardless of the market engaged, esports and the rise of virtual sports contain critical insights into how traditional sports can adopt similar strategies for a sustainable digitised future
Parallel to this, the rise of virtual sports marks an evolution and extension within the esports industry, introducing simulations that closely mirror physical sports such as cycling, rowing, taekwondo, and golf. These virtual sports are differentiated by their reliance on physical activity and the use of interactive equipment that measures actual athletic effort, translating it into a virtual setting. While they share the competitive, organised nature of traditional esports, virtual sports also bring a physical dimension to the digital playing field. Both traditional esports and virtual sports are being termed ‘esports’ due to their competitive structure and professionallevel play, yet they cater to diverse communities with different skill sets – one anchored in the realm of cognitive and tactical expertise and the other in physical ability and sporting technique.
Esports, a multi-billion-dollar industry with a rich competitive gaming heritage, commands a massive global audience and significant investment, epitomising the inclusivity and reach of digital competition. This sector, with its nascent virtual sports market that combines physical agility with digital settings, displays esports’ adaptability. Both areas, despite their scale differences, necessitate a comprehensive infrastructure including event organisation, sponsorship management, fan engagement, and data analytics. These elements are crucial in cultivating their markets and enhancing the competitive experience, making esports a digital arena where individuals of all backgrounds can engage on a global scale. Regardless of the market engaged, esports and the rise of virtual sports contain critical insights into how traditional sports can adopt similar strategies for a sustainable digitised future.
